Intro 3 Intro Your team’s ready to kick off the next marketing campaign You need an original idea, a great strategy and, most importantly, a marketing team that’s set up for success Understanding the roles, needs, and boundaries of everyone on the project keeps your team functioning like a well-oiled machine To better understand how teams collaborate, we conducted research on thousands of marketing and design professionals in the United States Based on our findings, this eBook dives into different types of marketing personas, as well as: • Common project pain points • Solutions to make their jobs easier • Tips for better team collaboration Everyone has their own unique needs and struggles Read on to learn how the right solutions can make for stellar collaboration and a brilliant campaign